BHT SURVEY KPIS

• Spontaneous Awareness
Spontaneous Awareness
• Aided Awareness
Aided Awareness
• Consideration
Consideration
• Purchase
Purchase
• Rank First
Rank First
• Closeness T2B
Closeness T2B
• Relevance T2B
Relevance T2B

SOCIAL KPIS

• Social Volume
Social Volume
• Social Engagement
Social Engagement
• Social Sentiment
Social Sentiment

• Has a superior taste
Has a superior taste
• Offers products that have a texture I like
Offers products that have a texture I like
• Offers convenient products
Offers convenient products
• Offers healthier products
Offers healthier products
• Offers better nutrition
Offers better nutrition
• Its products are made with natural ingredients
Its products are made with natural ingredients
• Its products are good for a variety of uses/occasions
Its products are good for a variety of uses/occasions
• Is a brand that is socially and environmentally responsible
Is a brand that is socially and environmentally responsible
• Is innovative
Is innovative
• Its products are good for every day
Its products are good for every day
• Is a brand the whole family likes
Is a brand the whole family likes
• Offers products that are better quality than other brands
Offers products that are better quality than other brands
• Is a brand worth paying more for
Is a brand worth paying more for
• Offers something different from other brands
Offers something different from other brands
• Is a modern brand
Is a modern brand
• Is a local brand / made with local ingredients
Is a local brand / made with local ingredients
• Offers a unique taste experience
Offers a unique taste experience
• Is a brand I trust
Is a brand I trust
• Aligns to my values
Aligns to my values
• Brand I grew up with/from my childhood
Brand I grew up with/from my childhood
• Rich in Cream
Rich in Cream
• Which products are fun / amusing to eat
Which products are fun / amusing to eat
• Is a brand I am proud to serve
Is a brand I am proud to serve

• Enhances gatherings/social occasions with family and/or friends
Enhances gatherings/social occasions with family and/or friends
• Allows me to be creative
Allows me to be creative
• Provides healthy energy
Provides healthy energy
• Puts me in a playful mood
Puts me in a playful mood
• * Puts my kids in a playful mood
* Puts my kids in a playful mood
• Is an inspiring brand
Is an inspiring brand
• Is a  brand that encourages me to see life positively
Is a  brand that encourages me to see life positively
• Reveals that kindness can be a strength
Reveals that kindness can be a strength
• Is a brand that is generous by nature, and to nature
Is a brand that is generous by nature, and to nature
• Improves the atmosphere of the moment
Improves the atmosphere of the moment
• Suitable for diverse eating habits & diverse lifestyles
Suitable for diverse eating habits & diverse lifestyles
• Enables me to be myself & eat as I please
Enables me to be myself & eat as I please
• A brand that encourages healthier and happier living
A brand that encourages healthier and happier living
• Enhances snacking and/or gatherings with family/friends
Enhances snacking and/or gatherings with family/friends
• Allows for elevated entertaining with family and friends
Allows for elevated entertaining with family and friends
• Provides casual comfort for snacking and recipes
Provides casual comfort for snacking and recipes
• Is visually appealing when I serve it
Is visually appealing when I serve it
• Allows me to please everyone’s tastes
Allows me to please everyone’s tastes
• Is a local Arab brand that understands my needs
Is a local Arab brand that understands my needs
• Is an Authentic brand that fits local traditions
Is an Authentic brand that fits local traditions
• Allows me to provide a good quality and taste at affordable price to my family
Allows me to provide a good quality and taste at affordable price to my family

• I don't like this brand
I don't like this brand
• Is not healthy enough
Is not healthy enough
• It's not natural enough
It's not natural enough
• It's not tasty enough / I don't like the taste
It's not tasty enough / I don't like the taste
• It doesn't come in the right format / pack size
It doesn't come in the right format / pack size
• It doesn't have the right texture / I don't like the texture
It doesn't have the right texture / I don't like the texture
• I can't use it for different uses/occasions, in different ways
I can't use it for different uses/occasions, in different ways
• It's not suitable for every day
It's not suitable for every day
• It’s not liked by everyone in my household
It’s not liked by everyone in my household
• It’s not a local brand / doesn't use local ingredients
It’s not a local brand / doesn't use local ingredients
• It’s poor quality
It’s poor quality
• It isn’t better/ different than other brands
It isn’t better/ different than other brands
• I don’t think about this brand for this usage
I don’t think about this brand for this usage
• Costs more than I am willing to pay
Costs more than I am willing to pay

• It is too expensive
It is too expensive
• Not stocked where I shop
Not stocked where I shop
• My kids / partner prefer(s) another brand
My kids / partner prefer(s) another brand
• Can't get the pack size / type I want
Can't get the pack size / type I want
• Can't get the variant / flavour I want
Can't get the variant / flavour I want
• Often out of stock
Often out of stock
• Does not offer promotions
Does not offer promotions
• Hard to find in stores
Hard to find in stores